Paul Hancox – Emergency Copywriting

Paul Hancox – Emergency Copywriting

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A 120 page super-fast “crash course” which gives you all the essential skills and knowledge you need, to put together a kick-ass sales letter in as little as 24 hours… even if you have zero copywriting experience.


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Emergency Copywriting

How To Create A Sales Pitch In
Under 24 Hours… With Zero
Copywriting Experience
Special Report by Paul Hancox

You want a fast sales letter.

You have two big problems. The people who write sales letters are expensive.

The really good ones charge $1,000 or more.

They often take WEEKS to write your sales letter, meaning that while you are waiting, you are losing money and sales.

They can take a long time because they have to research and know your product.

You know your product better than anyone. Think about this…

  • What if I could give you all the tools you needed to put together a persuasive sales letter for your own product – at just a fraction of the cost of the average copywiter?
  • What if I could show you how to do this in as little as 24 hours… so you can get your sales letter out quicker and get those sales rolling in much faster?

I know what you’re thinking. You might think that you wouldn’t know where to start.

It doesn’t matter. It’s seriously.

Give me 7 minutes of your time, and I will show you how you can create a sales letter like the professionals, with zero copywriting experience… saving you a lot of money and time, and preventing you from being ripped off.

I will show you how to write a better sales letter than what you would get if you paid for it.

Most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the

The Big Copywriting Secret The “Professionals”
Don’t Want You To Know…

They don’t want you to know the secret I’m about to reveal.

They will lose business. They want you to pay hundreds or even thousands of dollars to write your sales letter for them, instead of having you do it yourself.

Magicians jealously guard the secrets of how magic tricks are done. If you don’t have years of experience, you can’t write a good sales letter.

Nothing could be further from the truth.

The easy part of writing a sales letter is finding the right words.

Anyone with basic writing skills can do it.

The TRICKY part is when you come up with the right persuasive thoughts and ideas and then figure out how to put them together into a sales letter.

I will show you how to do it.

You will be able to create persuasive sales pitches if you understand how it is done.

You can save a lot of money by hiring a writer, and you can get your sales pitches online fast.

If you don’t know the shortcuts I’m going to share with you, copywriting does involve skills that take time to learn. It took me over a decade to learn what I know.

Sales letters that pull in sales like crazy are created with four essential skills.

  1. Understanding the psychology of buyers.

    People pull out their credit cards at a deeper level. There are many motivators. You can’t sell effectively if you don’t know how each of them work.

    Someone who can take all the knowledge you need, boil it down for you, and show you how to apply it in sales letters is what you need. I will not leave you guessing. That person is me.

  2. How to write headlines that suck readers in.

    Headlines are the most important part of your sales letter. Your sales will plummet if you don’t have a good headline.

    Your headline has to grab the reader, shake them up, and say: Hey, look here! This is relevant to you.

    A potential customer might not bother to read your sales letter if it doesn’t do that well. You can see how many sales you could lose by taking that number by thousands of readers.

  3. How to build a strong case that moves readers to buy your product.

    If you are new to copywriting, staring at a blank computer screen can be frightening. It doesn’t have to be.

    Builders don’t stare at a building site for long, wondering where to put the next brick. They have a plan for the building.

    Imagine trying to build a building with no blueprints at all. It would be difficult.

    Writing sales letters is the same. Don’t just start writing. You need a plan that tells you what to do at each step.

    What if I could give you a plan? What if I could show you how to write a sales letter quickly and easily? That would be great.

  4. How to get readers excited for your product.

    Everyone will fall in love with your product if you love it. Unless you are a well-known brand like Apple, it won’t happen.

    You need to get your readers excited about your product.

Nobody has shown you how to do these things in a way that makes it quick, easy and natural, and that you can use right now, even if you have no copywriting experience at all.

I will change that for you.

If you are thinking of writing your own sales letter, you have many other questions.

  • How do I make my product stand out from the competition?
  • How much of my story and background do I tell?
  • How long should I make my sales letter?
  • How do I keep readers hooked?
  • How and when should I reveal the product’s price?

You need reliable answers to these questions now.

A Word Of Warning: Free Advice On The Internet
May Cost You Sales And Money

Everyone can post their opinions on the Internet.

I see the same advice being given over and over again when it comes to sales letters.

The problem is that many of the things that are written about are not what you would think would work.

Most people don’t like long sales letters and don’t read them.

That is true until they find something that is relevant to them.

They will read every word.

Most of the time, long sales letters do better than short ones. They test because they know this.

The Internet has bad advice about how long sales letters can cost you sales.

When this isn’t true, you can also understand why longer sales letters do better. Sometimes a shorter letter will do better.

Get The Right Advice From Someone
Who’s Been Doing It For 12 Years

I have been writing sales letters for 12 years. I used to work in face-to-face sales and am a copywriting coach. I help people write sales letters. I have seen people make mistakes when writing a sales letter.

I know that not everyone can afford a personal coach or a writer, and not everyone can afford to wait a couple of weeks for their sales letter to be written.

If you want to create your own sales letters, you need someone who can show you how to quickly get the skills you need, and reliably answer the questions you have, to avoid the pitfalls so many newcomers make when it comes to creating their own sales letters.

I decided to make a book out of my experience so that you can use it immediately.

…a 120 page super-fast “crash course” which gives you all the essential skills and knowledge you need, to put together a kick-ass sales letter in as little as 24 hours… even if you have zero copywriting experience.

  • It’s a complete system for putting together a sales letter, from the headline to the P.S.
  • I provide you with dozens of examples along the way, that you can adapt for your own sales pitch.
  • I spill the beans on a number of “inner circle” copywriting techniques to increase your sales.
Here’s A Small Taste Of What’s Inside…
  • In Chapter 2 I’ll reveal my Human Motivation Machine… over 30 elements that trigger people to buy, giving you a virtually INSTANT way of understanding the psychology of buyers. When you use these in your copy, you’ll motivate your readers… at an almost subconscious “gut” level… to want to buy whatever you have to offer. (This chapter is essential reading if you want to sell anything online.)
  • Using the techniques I share in Chapter 3, I’ll show you how to find the magic “ingredients” within your product that make it stand out from your competition and draw in the crowds.
  • Get deep inside the mind of your target audience, and know exactly what makes them tick … using the four “mind reading” techniques in Chapter 4… enabling you to write copy that reaches your prospect’s heart, mind and soul.
  • A SIMPLE AND QUICK SYSTEM for writing bullet points that make the benefits of your product sound almost impossible to resist. (Many of your possible customers will buy on the strength of just ONE bullet point… so make sure you get these right!)
  • I’ll show you (in chapter 6) how to find the right “hook” that reels in prospects like a skilled fisherman reels in fish… and keeps them hanging on your every word.
  • My unique Magic Headline Generator that enables you to create attention-grabbing headlines in a matter of minutes, without breaking into a sweat.
  • How to use the secrets of natural persuasion to convince your prospects… in ADVANCE… to want your product… before they know it even exists! Warning: Up until now, this has been a closely guarded copywriting secret, because of its sheer power. Please only use this technique compassionately, and not for evil purposes.
  • I’ll show you how to completely eliminate the competition from the mind of your readers, so they only want to buy YOUR product. (Without these techniques that I reveal in Chapter 9, you’ll risk seeing your competition stealing customers that should be yours… and taking the business you deserve, right from under your nose.)
  • Copywriters often get “writers block” while writing copy. Using my unique Roadmap System I share with you in Chapter 10, you’ll never be left wondering what to say next in your copy… eliminating writer’s block forever… and making writing quick and easy.
  • The underground “rules” of writing copy that the elite copywriters don’t want you to know, in case you put them out of business altogether! (After all… why hire a copywriter ever again when you know the secrets you’ll discover in Chapter 11?)
  • If you’re new to writing copy, getting started with the sales letter is often the hardest part… yet the first couple of paragraphs are also the second most important part (after the headline)… so in Chapter 12 I reveal SEVEN EASY AND EFFECTIVE WAYS TO BEGIN YOUR SALES LETTER… making it almost ridiculously simple to start writing!
  • It’s not enough to get prospects to start reading… you need to keep them reading, if you want a chance to clinch the sale. In Chapter 13 I reveal EIGHT ESSENTIAL TECHNIQUES you can use in your copy to motivate them to keep on reading all of your sales letter.
  • Imagine your product on trial in a courtroom… I’ll show you how to build a stong case for your product, that convinces your readers… through a powerful combination of logic and emotional appeal… that you (and only you) have THE solution to their problems.
  • STORIES are a copywriter’s “secret weapon”… they activate the reader’s visual and emotional parts of the brain. In Chapter 14 I’ll show you how to use stories in your copy to make your case and convince prospects to buy… and I’ll reveal the three essential storylines that should run throughout your copy.
  • I’ll tell you the best time to introduce the product. (In most cases you should never reveal your product early on… as this could KILL your sales! I’ll explain why, in Chapter 15.)
  • How to take your prospect’s desire for your product to its peak, and turn the product into a must have… something they not only want, but need right now! (If you miss out this VITAL step, prospects might get excited by your copy… and still not buy! Once they leave your sales letter, the chances of them returning plummet to just above zero… so you MUST get them to act on their desire quickly, or risk losing them forever.)
  • Should you reveal your price early on? The answer may surprise you. All will be revealed in chapter 17 where I explain precisely what you must do before you give out your product’s price. (If you screw this one up, your copy could well “crash and burn”… so read this chapter very carefully.)
  • Forget “satisfaction guaranteed or your money back”… in Chapter 18 I’ll show you how to write a convincing guarantee that clinches sales… and in Chapter 19 I’ll explain how to “close the deal” and ask for the order in the most effective way possible.
  • P.S. Power… the P.S. at the end of a sales letter has TWO important functions. In Chapter 20 I’ll reveal what they are, and how to write a P.S. that sells your product.
  • We use subheadlines to break up sales letters into sections, making it easier to read. In Chapter 21 I’ll show you how to take your existing copy and create subheadlines that break up your copy naturally, smoothly compel your readers to read on, and also stop “skimmers” in their tracks and virtually FORCE them to read your copy.

Here’s Why You NEED This

To have all the skills and knowledge I am about to share with you in Emergency Copywriting could mean a lot to you.

You will save hundreds (or even thousands) of dollars in copywriting fees, and if you need copy fast, you will be able to write your sales material in super-fast time… perhaps even creating something better than if you hired someone else!

This book is needed if you are going to write your own copy.

I will give you a complete understanding of the psychology of buyers with my Human Motivation Machine. It is hard to motivate most of the customers to buy without this understanding.

In Chapter 7 I will show you how to generate amazing headlines quickly and easily, and in Chapter 5 I will show you how to create bullet points that drive people crazy for your product.

In Chapter 8 I show you how to use the secrets of natural persuasion to make your readers feel like they want your product.

I will show you how to start your sales letter, how to build a logical and emotional case, and how to get people to buy your product.

Don’t hire a copywriter until you’ve read this book all the way through, so you understand what you should expect from your writer. You will be able to sort out the wheat from the chaff by knowing how to recognize good copy from bad.

Paul Hancox is an Emergency Copywriting at


Delivery Method

Introducing Emergency Copywriting…

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